The purpose of a conference exhibit is to
create an environment that showcases a company’s product. It’s an environment
that allows their customers to step into their story and experience product
information unlike any other selling environment. In a conference environment, a
customer can compare like products side by side. Splunk wanted an exhibit that
would turn heads.
Splunk collects, indexes
and harnesses all of the fast-moving machine data generated by applications,
servers and devices—physical, virtual and in the cloud. Splunk’s targeted
customers are the Systems Adminstrators – the no nonsense IT professionals who
are not swayed by gimmicks or rhetorical messaging. Our exhibit design needed
to provoke and push the boundaries of typical design and fabrication.
The exhibit needed to include a theater for an
overview presentation of Splunk’s product line, four distinct areas for specific
product demonstrations, and a focal point area that displayed, stored, and was
a vehicle to give away their much sought after T-shirts.
The client’s goal was to
create an environment unlike any other on the tradeshow floor. Splunk’s personality and product pushes the
limits to the edge. The exhibit architecture needed to make that same
statement. On top of this overall criteria, we needed to address the timeliness
of the build process and the overall weight to help reduce cost of
Muji's brand is based on simplicity and streamlining. Its use of clean and non-complex materials is the basis of their product design.
When we set forth to develop our concept design for a Muji pop-up store we focused on their core vision. We needed to develop a design consistent with their brand, which had the ability to install and dismantle quickly, while staying true to the quality for which Muji is best known.
Our design featured product shelving that incorporated a small screen to feature video or touchscreen content, giving the consumer details about the product and suggested use. A larger screen at the entry of the pop-up store would showcase the Muji lifestyle and feature top trends and news relating to Muji, like its various locations and openings in the US. This screen would welcome and invite consumers to come and check out the Muji products. The clean lines of the store fixtures along with natural and sustainable materials used for the finishes represented the core of Muji's brand - Simplicity and Quality.
Event Design and Management
After Cisco exhibited at RSA in San Francisco, they wanted a fun way to thank their customers. We were challenged with finding a space walking distance from Moscone, a venue that had a modern vibe and to top it off, they wanted a famous athlete to sign autographs and say a few words about Cisco.
We chose the Jewish Contemporary Museum for it's high ceilings and modern interior mixed with historic exterior. It was a great venue to customize with lighting, video and Cisco branding.
The crowd flowed easily in the space and with plenty of drinks and food. After an hour of networking, we surprised guests with an appearance by four-time Super Bowl champion, Ronnie Lott. Ronnie spoke about Cisco's mission and compared it to the drive it takes to be a Super Bowl champion. He stayed around to take pictures and sign autographs - needless to say, the crowd loved it!
Roadshow Design and Execution
Ten23 and Snakblox, NYC based social gaming company, developed a highly
customized Cisco branded quiz game that attracted customers to theater
presentations and incentivized them to interact with demo stations.
The live mobile gaming
experience encouraged participants to earn points by answering trivia and
checking in at demo stations. The
highest scores were eligible to win an iPad.
The robust analytics provided
to Cisco after the show increased the overall campaign’s value by acquiring
more user data beyond the typical badge scan.
Based on the answers to trivia questions, Cisco could determine how
knowledgeable participants were about available products and how to better
promote its offerings in the future.
Additionally, Cisco was able to provide the same analytics as an added
benefit to their partners.
Briefing Center Design and Build
Ten23 provided design, fabrication, project management and installation services for VMware's state of the art briefing center.
The innovative and effective design approach was to blend technology with nature. This was achieved by integrating natural and existing materials in the space . We used warm wood finishes and natural as well as LED lighting in the technology rich environment.
The intricate wood pieces for the reception backwall were individual tiles cut and fitted to integrate the VMware kaliiescope graphic element , a key part of VMware's brand . The design development stage included making a model with over four different styles of tiles and developing the pattern through placement of each tile. We worked with VMware's internal brand team to achieve the desired pattern. Once that was done, we knew the exact number of different tiles we needed to fabricate. The entire process was a great exercise in design precision.
The two demonstration counters tied into the steel accents in the existing architecture with custom glass countertops, working well with all the windows looking out into the beautifully landscaped exterior of the VMware campus.
The design blended seamlessly with the existing space.